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Conversion Optimisation

Pick up on the cues. Deliver smart, timely content to keep customers engaged – and increase conversions.

A customer looking disillusioned.
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Items added to cart
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Exit intent detected
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Help us improve your experience. What stopped you buying today?
I was just browsing
Not ready to purchase
Found items cheaper elsewhere
Shipping costs / times
Other
A customer looking indecisive.
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Returning visitor
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Browsing accessories
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Inspired by your shopping trends
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A customer looking frustrated.
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New visitor
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Time on page is > 20secs
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A Digital Assistant media message graphic promoting a five star quality rating.
Find out why our customers trust us to bring them the best products.
Read reviews
A customer looking frustrated.
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Browsing haircare
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Inactivity detected
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A Digital Assistant promocode graphic offering 20% off haircare
Get 20% off haircare products with this code.
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twentyoffhair
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A customer looking disappointed.
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Cart value > £50
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Inactivity detected
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A Digital Assistant promocode graphic offering an extra 10% off.
Get 10% off your order with this code.
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extra10gift
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There's no denying it.
Hitting online revenue targets can be challenging.

But by using our suite of optimisation tools, you can keep customers engaged on-site for longer, gently nudging them towards a purchase.

Reduce cart abandonment

75% of carts are abandoned. It's time we did something about that.

Register exit intent and react the smart way with targeted messaging.

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    Solve problems. Ask ‘what stopped you buying today?’ to remove any barriers and secure a sale.
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    Provide social proof. Display ‘most popular’ product carousels to inspire purchases.
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    Display promotional codes. Save a sale with a well-timed promotional code, encouraging a conversion that would otherwise be lost.
A customer browses products online
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A customer browses products on his mobile
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Protect your margins

We get it. You can’t offer promotional codes or free shipping to everyone.

Make your discounting strategies work harder with our smart rules.

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    Get specific with your audience targeting rules. Customise your audience rules to deliver highly targeted messaging.
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    Trigger content based on customer behaviour. Use behavioural cues to offer free shipping or discounts to those who need it.
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    Only offer discounts to save a sale. Trigger promotional codes based on exit intent to prevent a cart being abandoned.

Keep customers onsite for longer

Customers bouncing off-site before you’ve had chance to say hello? Happens to the best of us.

Engage customers with the right content, at the right time.

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    Engage customers before they leave. React to individual behaviour to provide content that inspires and keeps customers on-site for longer.
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    Use media messages to deliver timely content. Deliver messages based on a visitor’s current context for the biggest impact.
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    Make smart product recommendations based on behaviour. Improve product discovery with recommendations personalised to every customer.
A customer with a pet browses online
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A customer looks disillusioned as they browse online
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Get invaluable insights

If you’re wondering why so many carts are abandoned, you’re not alone.

Remove the guesswork. Ask your customers to rate their shopping experience, give feedback on your products or ask, ‘what stopped you buying today?’.

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    Identify key trends. Use a customer survey to uncover opinions on your site, service, and products.
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    Report on business risks. Discover the most common reasons why carts are abandoned and report on key areas for improvement.
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    Take action to increase sales. Make data-driven decisions to help improve conversion rates online.
Since switching to Ve’s new and improved Digital Assistant, we’ve noticed a considerable increase in engagement and conversion rates. The customisable overlays blend in perfectly with our website and fit the Smallable tone – we’re very happy with the results we’ve seen.

Request a demo today